North Dakota Firefighter’s Association

Lignite Energy Council
Lignite Energy Council Videos
February 27, 2017
Return to Our Work

North Dakota Firefighter’s Association

The North Dakota Firefighter’s Association had a long-time challenge of recruiting volunteers in rural North Dakota. KAT Marketing presented a strategic plan to produce an engaging multimedia campaign with social media and digital marketing as a strong component.

During the campaign’s first year, the North Dakota Firefighter’s Association has seen more than 800 people taking the next step toward becoming a volunteer firefighter.