North Dakota Professional Health Program Website

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North Dakota Professional Health Program Website

Very few North Dakota doctors know about this valuable program that offers mental health and substance abuse counseling for health professionals.

The campaign strategy included a 30-second commercial broadcast statewide; a website for referral submissions; an attractive tradeshow display; print and presentation templates for NDPHP staff speaking engagements; and social media ads in targeted ZIP codes with high populations of health care professionals.

The one-month campaign generated 1,025 clicks from the display ads and video, with a .13% click-through rate. And the website saw a 240% increase in site visitors from the previous month.