Vision Zero Video

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Vision Zero Video

People retain 95% of information when watching a video compared to only 10% when reading text. Video is vital in public health messaging. The other secret ingredient? Humor! KAT and ND Department of Health agreed humor was a key factor in generating success for this video. By using a balance of statistics, realistic dialogue, and humor, KAT created a dynamic video designed to engage parents and drive traffic to the Vision Zero website.