AARP
To raise awareness among voter caregivers in Native American communities about the essential details of the voting process, including when, where, and how to vote.
KAT & Company partnered with AARP to create one 30-second graphic animated video highlighting voter engagement for caregivers. KAT distributed the videos to the target audience on the GoodHealthTV® Network nationwide and online before election day.
To ensure the message reached communities in meaningful and accessible ways, Kat & Company partnered with AARP to create a culturally reflective, 30-second video that resonated with the target audience. We also facilitated the deployment of 30 additional GoodHealthTV® players across the country, strategically placing them in locations where the target audience was most likely to engage.
- 30 new GoodHealthTV® players installed elder care and community centers
- 1,812,520 total video plays with an estimated impressions of over 10 million
- 1,360,259 impressions and 15,633 clicks on the online video ad over the course of 2 months leading up to election day